Our calculations, based mostly on the modifications in market capitalizations over time in our index on world fashion, counsel that the industry’s economic profit will fall by 93 percent in 2020 after rising 4 percent in 2019 . That translates into a significant improve in the variety of firms which are “worth destroyers,” which we count on will rise to seventy three p.c of those in the index in 2020, compared with 60 p.c in 2019. Fast fashion is the time period used to explain clothes designs that move shortly from the catwalk to shops to reap the benefits of tendencies. The collections are often based mostly on types introduced at Fashion Week runway reveals or worn by celebrities. Fast fashion permits mainstream shoppers to purchase the new new look or the subsequent massive thing at an affordable price.